about alchemy.

alchemy. is an independent New York lifestyle brand founded by Jenn Spencer. The collection brings together hand-batched fragrance, candles, gold-plated jewelry, embroidered apparel, and useful everyday accessories—each designed with a strong sense of place and feeling.

What began as a jewelry company became a retail story at JFK Airport and the Oculus. Today, alchemy. is a growing New York brand made for locals, travelers, and anyone who carries a little bit of the city with them.

Meet Jenn, the founder

Jenn Spencer founded alchemy. in 2021 as a jewelry brand rooted in self-expression and New York energy. An unexpected opportunity to operate at JFK turned her into a retailer and operator, building a brand in real time through airports, storefronts, pop-ups, and partnerships.

That experience continues to shape alchemy.: a brand with a clear point of view, a practical understanding of what people actually want to buy, and a commitment to making independent retail feel personal, memorable, and distinctly New York.

Visit us in-store

Find alchemy. at JFK Terminal 8 and The Oculus, Westfield World Trade Center. Follow along for pop-ups, events, and the next collection drop.

Visit Us